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Monique Helstrom

With 27 years of experience building humans and operational ecosystems, Monique coaches, recruits, and speaks with one mission:

To help people become who they were always meant to be — effective, self-aware, and unstoppable.

Formerly the Executive Assistant and “Chief of Simon Sinek,” Monique was the force behind the scenes of a global thought leadership brand. She’s worked with top executives, entrepreneurs, assistants, creatives, and mission-driven organizations around the world and has seen the same issue repeat itself time and time again: communication breakdown, unclear expectations, and wasted potential.

So she decided to fix it.

As a speaker, coach, and specialized recruiter, Monique delivers real talk and real strategies. She teaches principals how to work with, not just have, high-performing assistants and shows assistants how to stand tall, communicate clearly, and own their worth. Her work is rooted in practical psychology, pattern recognition, and the simple truth that people can change when they’re given the tools and support to do so.

Monique’s areas of expertise include:

  • Communication — Building trust, clarity, and accountability for everyone.
  • Executive presence — Strategic thought, self-confidence, and influence.
  • How to lead, leverage, and grow high-performing assistant partnerships.
  • Recruiting elite administrative talent that aligns with the business strategy, team culture, and leadership style.
  • Goal setting, feedback, and performance coaching that drives personal growth and business results.
  • Identifying operational inefficiencies and translating them into clear, people-powered solutions.

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