FALL: November 2-4, 2026 • Nashville, TN

SPRING: April 19-21, 2027 • National Harbor, MD

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Strategic Executive Administrator Certification (SEAC)

Introducing ASAP's NEWEST Certification - SEAC!

Strategic Executive Administrator Certification (SEAC) is the professional credential for executive admins looking to elevate their strategic impact, validating high-level executive support and business operations skills. Backed by insights from the largest benchmarking survey in the profession, researched and published by ASAP, SEAC is built differently — and built for you.

Credentials empower potential.

SEAC develops and validates mastery across four domains: executive operations, business and financial acumen, applied technology (including AI and automation), and modern leadership strategies. The curriculum goes deep — from risk mitigation and governance to data-driven decision-making and change management.

Built for professionals who’ve earned a seat at the table and want the credential to match.

This is the natural next step for PACE-certified professionals — and the right credential for experienced executive assistants, executive business partners, chiefs of staff, and senior administrative leaders who are ready to make their strategic impact official.

SEAC at APC:

Join course instructor Lisa Olsen for four days of SEAC Prep Work at APC. Each morning, attendees with a SEAC Certification Pass will work through the four domains with Lisa — then shift into full conference mode in the afternoons. Attend other APC sessions as the schedule allows, connect with peers, and explore everything the event has to offer.

Ready to go for it?

Attendees have the option to sit for the SEAC exam onsite at APC. It’s a balanced experience designed to help you prepare, earn a credential, and fully engage in the conference.

Fall 2026
Spring 2027
$3,245

Standard Pricing
Please Note: No ASAP Member Rate Available

$2,945

Early Bird Pricing – Expires 12/4/2026.
Please Note: No ASAP Member Rate Available

Step into an immersive 2.5-day experience designed to prepare you for the Strategic Executive Administrator Certification (SEAC), and give you time to enjoy EA Ignite!

What's Included?

*As SEAC Scehedule Allows

What Makes This Prep Course Unique?

Expert-Led, Instructor-Driven Prep

Work directly through all four SEAC domains with course instructor Lisa Olsen across four dedicated mornings — structured, focused, and built around the exam.

For EAs Who've Outgrown Generic

SEAC closes the gaps generic training never touches — business fluency, strategic frameworks, and executive-level leadership skills. Built for where you are now.

One Pass.
Two Experiences.

Earn your credential and find your people. Mornings with Lisa, afternoons in the EA Ignite community.

As the schedule allows – see below for details.

Why Attend?
  • Credential-Backed Curriculum:
    Every concept maps directly to the SEAC exam domains — the prep work you do here is the exam prep.

  • Research-Backed Content:
    Built on insights from ASAP’s largest benchmarking survey — so what you’re learning reflects what the industry actually demands.

  • Exam-Ready by Wednesday:
    Four focused mornings of prep, with the option to sit for the SEAC exam onsite before you head home.

  • Content Built for Today’s EA:
    AI, automation, and digital transformation aren’t electives — they’re core to the curriculum.

  • The Frameworks Your Instincts Have Been Missing: 
    SEAC builds the business vocabulary and strategic frameworks around the experience you already have.
Who Should Attend?

Roles:

  • Individuals in the Partnering or Leading Stage
  • Executive Assistants
  • Senior Administrative Professionals
  • Executive Business Partners
  • PACE-certified professionals ready for the next step

Characteristics:

  • Operating strategically and ready to formalize it
  • Advising leaders, owning projects, influencing decisions
  • Looking for a credential that matches the level they’re already working at
  • Ready to close the gap between instinct and business fluency

Meet the Instructor:
Lisa Olsen

Lisa is a passionate advocate for lifelong learning, dedicated to inspiring others to unlock their full potential, seize opportunities, and embrace the role of “relationship engineers.” As a dynamic trainer and speaker, she brings boundless enthusiasm to her presentations, infusing them with educational insights and motivational energy that perfectly aligns with the ever-evolving administrative landscape.

Dive into Lisa’s full bio below!

What You'll Learn

Executive Operations Management

From strategic gatekeeping and priority management to crisis communication, complex travel logistics, and project coordination — this module covers the core competencies that define executive-level administrative support.

Business Intelligence and Strategy

Build fluency in financial acumen, corporate governance, compliance, risk management, and data-driven decision-making — and learn how to contribute meaningfully to strategic planning conversations as a true business partner.

Applied Technology for Executive Operations

From advanced Microsoft 365 and Google Workspace to AI productivity tools, automation, and cybersecurity best practices — you’ll learn to leverage the digital tools that power modern executive support.

Modern Administrative Leadership

Explore the mindset shifts and interpersonal skills that distinguish strategic admins — leadership styles, change management, conflict resolution, networking, and what it means to lead up, across, and down within an organization.

Schedule

Schedule is subject to change.

PLEASE NOTE: The schedule below is for SEAC Certification Pass holders only and does not reflect the full EAI Fall schedule. We strongly recommend attending all SEAC sessions to get the most out of your training. Select EAI sessions are included where they fit your certification schedule — these are optional.

Registration Required

Premium Membership

Certification Sessions

All Pass Types Welcome

General Session

Open Sessions

Print Current View
Sun Nov 1
12:30 PM - 6:00 PM
CT

Attendee Services & Badge Pick-Up

Attendee Services
12:30 PM - 6:00 PM CT
Sun Nov 1
4:30 PM - 6:00 PM
CT

Welcome Reception

Meals / Breaks / Extras
Networking
4:30 PM - 6:00 PM CT
Mon Nov 2
7:30 AM - 5:00 PM
CT

Breakfast

Meals / Breaks / Extras
7:30 AM - 9:00 AM CT

Attendee Services & Badge Pick-Up

Attendee Services
7:30 AM - 5:00 PM CT
Mon Nov 2
8:00 AM - 4:00 PM
CT

Braindates

BraindatesKnowledge-sharing conversations that you book with others to have one-on-one or in small groups on-site in the Braindate Lounge. They’re the best way to brainstorm, solve challenges, and share expertise or experiences while connecting with new (brilliant!) people.
Networking
8:00 AM - 4:00 PM CT
Mon Nov 2
9:00 AM - 9:05 AM
CT

Welcome Remarks

General SessionThe heart of the event, where all attendees come together to engage with expert speakers.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
Grand Ballroom 2/3
9:00 AM - 9:05 AM CT
Diversified
Senior Content Manager
Mon Nov 2
9:15 AM - 9:20 AM
CT

The New Reality of Meeting Planning: 3 Trends Every EA Needs to Know

General SessionThe heart of the event, where all attendees come together to engage with expert speakers.
Grand Ballroom 2/3
9:15 AM - 9:20 AM CT
Troop Travel
Director of Sales
Mon Nov 2
9:20 AM - 10:10 AM
CT

TALK: Conversation is the operating system of human connection

General SessionThe heart of the event, where all attendees come together to engage with expert speakers.
HeadlinerWhere inspiration ignites and sets the stage for a powerful event full of learning and growth.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
Grand Ballroom 2/3
9:20 AM - 10:10 AM CT
Harvard Business School
O’Brien Associate Professor of Business Administration and Hellman Faculty Fellow
Mon Nov 2
10:10 AM - 10:15 AM
CT

Announcements

General SessionThe heart of the event, where all attendees come together to engage with expert speakers.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
Grand Ballroom 2/3
10:10 AM - 10:15 AM CT
Mon Nov 2
10:15 AM - 10:45 AM
CT

Networking Coffee Break

Meals / Breaks / Extras
Networking
10:15 AM - 10:45 AM CT
Mon Nov 2
10:45 AM - 4:15 PM
CT

Strategic Executive Administrator Certification (SEAC)

CertificationPre-registration is required.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
10:45 AM - 4:15 PM CT
Lisa Olsen - Professional Development
Professional Development Specialist
Mon Nov 2
4:30 PM - 5:15 PM
CT

AI In Action

LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
Technology & Innovation
4:30 PM - 5:15 PM CT
Tue Nov 3
7:30 AM - 5:00 PM
CT

Attendee Services

Attendee Services
7:30 AM - 5:00 PM CT

Breakfast

Meals / Breaks / Extras
7:30 AM - 9:00 AM CT
Tue Nov 3
8:00 AM - 4:00 PM
CT

Braindates

BraindatesKnowledge-sharing conversations that you book with others to have one-on-one or in small groups on-site in the Braindate Lounge. They’re the best way to brainstorm, solve challenges, and share expertise or experiences while connecting with new (brilliant!) people.
Networking
8:00 AM - 4:00 PM CT
Tue Nov 3
9:00 AM - 9:15 AM
CT

Opening Remarks

General SessionThe heart of the event, where all attendees come together to engage with expert speakers.
9:00 AM - 9:15 AM CT
Tue Nov 3
9:15 AM - 10:15 AM
CT

Own the Room: Leading Without the Title You Think You Need

General SessionThe heart of the event, where all attendees come together to engage with expert speakers.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
Strategic Partnership & Leadership
9:15 AM - 10:15 AM CT
LaPora Lindsey and Company
Keynote Speaker | Talent Dev & Engagement Consultant
Tue Nov 3
10:45 AM - 4:15 PM
CT

Strategic Executive Administrator Certification (SEAC)

CertificationPre-registration is required.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
10:45 AM - 4:15 PM CT
Lisa Olsen - Professional Development
Professional Development Specialist
Tue Nov 3
4:30 PM - 5:15 PM
CT

Industry Resources from the Field

LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
4:30 PM - 5:15 PM CT
Tue Nov 3
5:30 PM - 7:30 PM
CT

Social at the SkyDeck

Meals / Breaks / Extras
Networking
SkyDeck
5:30 PM - 7:30 PM CT
Wed Nov 4
7:30 AM - 11:30 AM
CT

Attendee Services

Attendee Services
7:30 AM - 11:30 AM CT

Breakfast

Meals / Breaks / Extras
7:30 AM - 9:00 AM CT
Wed Nov 4
8:00 AM - 12:00 PM
CT

Strategic Executive Administrator Certification (SEAC)

CertificationPre-registration is required.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
8:00 AM - 12:00 PM CT
Lisa Olsen - Professional Development
Professional Development Specialist
Sun Nov 1
12:30 PM - 6:00 PM
CT

Attendee Services & Badge Pick-Up

Attendee Services
12:30 PM - 6:00 PM CT
Sun Nov 1
4:30 PM - 6:00 PM
CT

Welcome Reception

Meals / Breaks / Extras
Networking
4:30 PM - 6:00 PM CT
Mon Nov 2
7:30 AM - 5:00 PM
CT

Breakfast

Meals / Breaks / Extras
7:30 AM - 9:00 AM CT

Attendee Services & Badge Pick-Up

Attendee Services
7:30 AM - 5:00 PM CT
Mon Nov 2
8:00 AM - 4:00 PM
CT

Braindates

BraindatesKnowledge-sharing conversations that you book with others to have one-on-one or in small groups on-site in the Braindate Lounge. They’re the best way to brainstorm, solve challenges, and share expertise or experiences while connecting with new (brilliant!) people.
Networking
8:00 AM - 4:00 PM CT
Mon Nov 2
9:00 AM - 9:05 AM
CT

Welcome Remarks

General SessionThe heart of the event, where all attendees come together to engage with expert speakers.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
Grand Ballroom 2/3
9:00 AM - 9:05 AM CT
Diversified
Senior Content Manager
Mon Nov 2
9:15 AM - 9:20 AM
CT

The New Reality of Meeting Planning: 3 Trends Every EA Needs to Know

General SessionThe heart of the event, where all attendees come together to engage with expert speakers.
Grand Ballroom 2/3
9:15 AM - 9:20 AM CT
Troop Travel
Director of Sales
Mon Nov 2
9:20 AM - 10:10 AM
CT

TALK: Conversation is the operating system of human connection

General SessionThe heart of the event, where all attendees come together to engage with expert speakers.
HeadlinerWhere inspiration ignites and sets the stage for a powerful event full of learning and growth.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
Grand Ballroom 2/3
9:20 AM - 10:10 AM CT
Harvard Business School
O’Brien Associate Professor of Business Administration and Hellman Faculty Fellow
Mon Nov 2
10:10 AM - 10:15 AM
CT

Announcements

General SessionThe heart of the event, where all attendees come together to engage with expert speakers.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
Grand Ballroom 2/3
10:10 AM - 10:15 AM CT
Mon Nov 2
10:15 AM - 10:45 AM
CT

Networking Coffee Break

Meals / Breaks / Extras
Networking
10:15 AM - 10:45 AM CT
Mon Nov 2
10:45 AM - 4:15 PM
CT

Strategic Executive Administrator Certification (SEAC)

CertificationPre-registration is required.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
10:45 AM - 4:15 PM CT
Lisa Olsen - Professional Development
Professional Development Specialist
Mon Nov 2
4:30 PM - 5:15 PM
CT

AI In Action

LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
Technology & Innovation
4:30 PM - 5:15 PM CT
Tue Nov 3
7:30 AM - 5:00 PM
CT

Attendee Services

Attendee Services
7:30 AM - 5:00 PM CT

Breakfast

Meals / Breaks / Extras
7:30 AM - 9:00 AM CT
Tue Nov 3
8:00 AM - 4:00 PM
CT

Braindates

BraindatesKnowledge-sharing conversations that you book with others to have one-on-one or in small groups on-site in the Braindate Lounge. They’re the best way to brainstorm, solve challenges, and share expertise or experiences while connecting with new (brilliant!) people.
Networking
8:00 AM - 4:00 PM CT
Tue Nov 3
9:00 AM - 9:15 AM
CT

Opening Remarks

General SessionThe heart of the event, where all attendees come together to engage with expert speakers.
9:00 AM - 9:15 AM CT
Tue Nov 3
9:15 AM - 10:15 AM
CT

Own the Room: Leading Without the Title You Think You Need

General SessionThe heart of the event, where all attendees come together to engage with expert speakers.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
Strategic Partnership & Leadership
9:15 AM - 10:15 AM CT
LaPora Lindsey and Company
Keynote Speaker | Talent Dev & Engagement Consultant
Tue Nov 3
10:45 AM - 4:15 PM
CT

Strategic Executive Administrator Certification (SEAC)

CertificationPre-registration is required.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
10:45 AM - 4:15 PM CT
Lisa Olsen - Professional Development
Professional Development Specialist
Tue Nov 3
4:30 PM - 5:15 PM
CT

Industry Resources from the Field

LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
4:30 PM - 5:15 PM CT
Tue Nov 3
5:30 PM - 7:30 PM
CT

Social at the SkyDeck

Meals / Breaks / Extras
Networking
SkyDeck
5:30 PM - 7:30 PM CT
Wed Nov 4
7:30 AM - 11:30 AM
CT

Attendee Services

Attendee Services
7:30 AM - 11:30 AM CT

Breakfast

Meals / Breaks / Extras
7:30 AM - 9:00 AM CT
Wed Nov 4
8:00 AM - 12:00 PM
CT

Strategic Executive Administrator Certification (SEAC)

CertificationPre-registration is required.
LeadingProfessionals at this stage own large-scale initiatives. They advise senior executives as trusted business partners, lead strategic systems and teams, and drive innovation.
PartneringStrategic professionals at this stage collaborate on business plans, manage large projects, and may oversee teams.
8:00 AM - 12:00 PM CT
Lisa Olsen - Professional Development
Professional Development Specialist

ASAP Premium Membership

Unlock more before, during & after

Premium Members get exclusive pre-conference workshops and a full year of training, community, and resources.

Where You Are in Your Career

SEAC aligns with the Partnering stage of the ASAP Career Stages Framework — helping you validate technical proficiency as you deepen your strategic contributions.

What's Next for You

1

Upgrade to ASAP Premium

Not yet Premium? Unlock pre-conference workshops, year-round training, and community access.

2

Explore ASAP Online Courses​

Keep building your skills between events with year-round training and professional development.

3

Join the ASAP Community

Connect with peers, access exclusive resources, and stay current in the profession year-round.

Helpful Links

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Please Note:

Standard Pricing in Effect for EA Ignite Fall 2026

Early Bird Pricing for EA Ignite Spring 2027 expires 12/4/2026