SPRING: April 22-24, 2026 • Boston, MA
FALL: November 2-4, 2026 • Nashville, TN
SPRING 2027: April 19-21, 2027 • National Harbor, MD

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Spring Schedule Session

How to Develop and Apply a Growth Mindset for Maximum Strategic Impact

Apr 23 2026

9:15 AM - 10:15 AM ET

Salon A-E | Level 4 | Total Seats: 550+

 EAs are central to how organizations function, yet their commercial value is often invisible, unmeasured, and under-communicated. This session challenges you to rethink how you see yourself and how your contributions impact the business—moving from reactive support to proactive strategic partnership.

You’ll learn how to recognize, quantify, and articulate the real financial and strategic impact of your work, ensuring your value is seen and respected at leadership level.

Through real-world scenarios and practical tools, you will learn how to:

  • Approach challenges, mistakes, and pressure as opportunities for growth and credibility
  • Identify where your work drives efficiency, cost savings, and leadership effectiveness
  • Translate everyday actions into business outcomes leaders care about
  • Communicate your value in commercial, results-focused language
  • Adopt practical habits that reinforce commercial awareness and strategic thinking

You’ll walk away with:

  • Tools to quantify your impact (time savings, efficiency gains, risk reduction)
  • Language to articulate how your role directly affects the bottom line
  • Confidence to operate as a strategic contributor, not just support

Speakers

The Assistant Room

- CEO