EA Ignite attendees are seasoned Executive Administrators. 97% of attendees are female; however, we do not want male attendees to feel left out or singled out. This audience is highly advanced and senior in their field, and seeking further advancement. Therefore, all sessions at EA Ignite must be at the advanced executive level.

• Please check the days and times of your sessions carefully, as well as the advanced level of content expected; see above.
  
  

• Your session must provide timely, relevant, and actionable information for attendees, based on the content description. Please deliver your content as described in your session title and description. Attendees chose their sessions based on the title and description — we’ve found sessions are not received well when they do not match what is described on the website.
   

• Sessions should be as interactive and engaging as possible. However, given the time constraints, all participatory exercises should be highly structured. Use examples and illustrations your audience can relate to, and keep it professional.
  
  

• Please keep your introductory comments brief – our attendees are eager to dive in and make the most of their time! We have found that attendees do not receive sessions well that start with a “talk among yourselves” networking activity; too much generic background information or table setting before getting into the “meat” of the presentation, which is the actionable strategies and tips; or with the presenter talking about themselves too much. Please get to the heart of your presentation quickly. Your attendees are eager to learn new techniques and tools they can immediately take back to their offices and use in their daily work.
  
  

• If you are presenting more than one session during the conference, please be aware that members of your audience may be in more than one of your sessions. We have had feedback that presenters used the same stories or content in multiple sessions. Content for each session should be unique.
  
  

• Your presentation should be timed accurately and adhere to the scheduled time on the program and duration in your contracted agreement. Please respect the scheduled start and end times. Attendees want to gain as much information as possible in the designated time slot. The breaks between each session are designed to allow time for necessary refreshment or restroom breaks, meals, or sufficient time to walk to their next destination. Running overtime interferes with the overall schedule.
  
  

• Be mindful of the diversity of our audience. We are thrilled to see so many different industries, companies, and people of diverse backgrounds: race, gender, age, etc. Our attendees have gone through rigorous lengths to get to EA Ignite and all deserve respect and high-quality, high-level training.
  
  
• We cannot stress this enough: Basic content will not work for EA Ignite attendees. They want to be challenged with advanced concepts, and leave with cutting-edge tools and frameworks. Please use most of your time to present “how to” skills, shortcuts, and techniques, instead of background or general information on the topic. 
  
  
• Remember: This audience is very experienced. They are looking for role-specific and use case-specific training they can integrate into their work with high-impact results. They want to stay on top of the latest trends and innovations and bring new skills to the C-level that provide a return on investment for their time at EA Ignite.