March 18-20, 2020 | Laguna Cliffs Marriott Resort | Dana Point, CA

Social Media Value For The C-Suite

March 20, 2020
10:30 am-11:30 am
Dana I-III

Social Media Value For The C-Suite

Less than a decade ago, businesses and executives dismissed social media as pastime for the younger generations. With social media now integrated with businesses and people’s personal brands, it’s evident that it has fundamentally changed how we communicate. As we move in the Roaring Tech ‘20s, it’s now a critical part of how we connect with our colleagues, customers and the wider marketplace. From successful branding to social curation, senior leadership’s EAs are in a prime position to be the first line of defense for their executive’s and organization’s social brand, and a key driver of social strategy for their organization. You need to know how to explain things to your executive in ways that your marketing folks can’t. Are you savvy enough for the needs of the coming decade? In this session:

  • Understand and differentiate the strengths of today’s 6 most important social media tools for businesses
  • Identify 5 critical social curation tools to improve your social media productivity
  • Review successful social media campaigns and analyze components that you can implement
  • Discover how to add value for your executive by creating digital newspapers to track what people are saying about your organization?
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